Is advertising the ultimate means to inform and help us in our everyday decision-making or is it just an excessively powerful form of mass deception used by companies to persuade their prospects and customers to buy products and services they do not need? Consumers in the global village are exposed to increasing number of advertisement messages and spending for advertisements is increasing accordingly

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Anyone marketing online knows about Google Adwords, it is Google?€™s Pay-Per-Click advertising system that allows you to get your website listed at the top and side of search engines and on Google?€™s entire network of websites. You set a daily budget and the most you want to pay per click. After setting up your Adwords account your ads will appear within 30 minutes

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